In Malaysia, GSC has 534 screens across 55 locations in Malaysia and over 108 screens in 18 locations in Vietnam through a partnership with Galaxy Studio, which combined brings its footprint to a total of 642 screens in 73 locations across both countries.
An enriching world of cinema experiences
A trailblazer in the cinema industry, GSC prides itself on innovating and delivering new and enriching cinema experiences to audiences in Malaysia. GSC has launched the biggest cinema in Malaysia at GSC IOI City Mall, with the completion of GSC IOI City Mall 2 (East). Spanning a combined total of 26 screens under one roof, GSC IOI City Mall (East) is complete with end-to-end lifestyle offerings to enhance Malaysians’ cinematic experiences.
As a full-fledged 360 entertainment hub, GSC IOI City Mall 2 (East) is every movie goers’ dream. Equipped with the latest on-screen technologies offering all movie formats, movie-enthusiasts are spoiled for choice with Malaysia’s first IMAX with Laser Hall, 4DX, D-BOX, Screen X, BIG and Dolby Atmos, making it a complete experience where movie-goers are able to purchase their favourite movie memorabilia at Keepsake. GSC IOI City Mall 2 is also home to the largest PlayPark, a family-friendly cinema hall where little ones can run, play and jump without distractions and an adjoining play area for kids to have fun. Serving up addictive milkshakes and scrumptious bites, GSC’s own café, Happy Food Co. located at GSC IOI City Mall 2 marks its first foray in Klang Valley.
It was the first cinema operator to launch Dolby Atmos in 2013, which is now available in more than 30 GSC locations. GSC then launched the nation’s first D-BOX motion seats, which offers perfectly synchronized motions with movie scenes, at GSC 1 Utama in 2014.
Expanding on immersive cinematic experiences, GSC later launched the world’s leading 4D cinematic technology, 4DX in 2017. Developed by South Korea’s CJ 4DPLEX, 4DX brings the movies to life with over 20 signature effects delivered through vibration and motion-activated seats, as well as environmental effects like wind, fog, rain, lightning, and scents. 4D movie-going was later extended to more audiences in 2021 with the acquisition of MX4D, which delivers equally immersive cinematic experiences.
The partnership with CJ 4DPLEX also led GSC to introduce the country’s first ScreenX theatre – a multi-projection theatre that allows a 270-degree panoramic movie experience, which expands the screen to the side walls to give a sense of being inside the movie. ScreenX is now available at GSC 1 Utama and will be rolled out in stages to other cinemas around the country.
When it comes to halls and screens, GSC owns some of the largest cinema screens in the country with GSC BIG, its proprietary premium large format screen, which delivers big sound, big screens, and big experiences. Besides GSC BIG, GSC also has an IMAX hall, which is currently available at The Mall, Mid Valley Southkey, Johor Bahru with more locations to come in the next few years.
For families looking to spend quality time together, GSC Play halls offer a family-friendly space crafted to meet the needs of children and the young at heart, giving them a safe place to watch their favourite movies, as well as play and learn.
True Cinematic Luxury
For those looking for a more opulent and lavish experience, GSC has introduced Aurum Theatre in 2019 – its flagship ultra-luxurious boutique cinema. The pinnacle of prestige, exclusivity, and opulence, Aurum Theatre features grand halls with luxury recliners, exquisite private cabins, bespoke service, contemporary dining and more – giving audiences every opportunity to make a visit to the cinema an event to remember.
Complementing the experience at Aurum is JIN Gastrobar, which serves up a storm of gastronomical delights that can be enjoyed in the restaurant or served directly to one’s seat. From appetizers to main courses, the authentic continental cuisine at JIN Gastrobar is freshly cooked to order by experienced chefs and made from the finest ingredients to deliver a truly magnificent culinary journey.
More than just a cinema or a restaurant, Aurum Theatre has also played host to many exciting events including stand-up comedies, live music, birthday celebrations, wine tastings, and so much more. With a Private Screen available for booking, Aurum also lets customers craft memorable events, both corporate and personal, be it product showcases, presentations, seminars, trainings, anniversaries, proposals, weddings, and more.
Aurum Theatre is located in both The Gardens Mall, Kuala Lumpur and The Mall, Mid Valley Southkey, Johor Bahru.
Innovations that deliver convenience
Beyond the silver screen, GSC has been a pioneer in enhancing the customer cinema purchasing experience. In 2011, the GSC Mobile App was introduced to simplify the booking of movie tickets and concessions on-the-go, enabling movie-goers to skip the queue. This ticketless option provides movie fans a QR code that they can then scan at auto-gates in the cinemas. Today, it is available on all major mobile platforms including iOS and Android, with payment via a diverse variety of cashless options including banking, credit cards, and e-wallets.
The e-Kiosk facility was then introduced in 2017, giving customers at GSC the added convenience of a self-checkout on-site, generating a barcode receipt that can be scanned at the auto-gate for quick entry into the cinema halls.
To cater to corporate loyalty programmes and promotions, GSC introduced an innovative e-Voucher facility in 2012 that eliminates manual distribution of physical vouchers. With an e-Voucher, customers can conveniently redeem their tickets via GSC’s website or mobile app.
More than movies
More than just tech, GSC understands that content is what makes the cinema. In 1999, GSC launched International Screens, a brand dedicated to arthouse, award-winning, non-mainstream, and foreign language films. Available in selected cinemas, GSC International Screens has since expanded to include other content such as concerts, anime, sports, and more.
GSC has attained many awards over the years, receiving the Exhibitor of the Year award in CineAsia 2016 and Brand of the Year Award – National Tier (Malaysia) at the World Branding Awards in 2018. A regular achiever at the Putra Brand Awards, it was recognised as a Putra Brand Icon in 2017 for attaining four consecutive Gold Awards over the last few years. To date, GSC has five Gold Putra Brand Awards and in 2019 was awarded its first prestigious Platinum Award, which it has continued to attain year-on-year until 2022.
Beyond the movies, GSC has also expanded into merchandising with the opening of its very own e-commerce platform, Keepsake, where customers can order and have their products delivered directly to their doorstep. Also available as a physical brick-and-mortar store in Aurum Theatre at The Gardens Mall, Keepsake offers a wide selection of movie merchandise, collectibles, and other branded products including toys, accessories, and apparel.
To discover more about GSC, please visit www.gsc.com.my