In Malaysia, GSC has 370 screens across 38 locations in Malaysia, including the Klang Valley, Penang, Johor Bahru, Alor Setar, Sungai Petani, Ipoh, Seremban, Melaka, Kuantan, Mentakab, Kota Kinabalu, Miri, and Kuching. The Group also has 98 screens in 16 locations in Vietnam through a partnership with Galaxy Studio, which – combined with its operations in Malaysia – brings its footprint to a total of 450 screens in 53 locations across both countries.
An enriching world of cinema experiences
A pioneer of cinema technology, GSC prides itself on innovation and in delivering many new and enriching cinema experiences to audiences in Malaysia. Currently, it manages the largest multiplex in Southeast Asia – the 21-screen GSC Mid Valley Megamall, which is home to the first Onyx Cinema LED Screen in the country and also the region’s only 3D cinema LED screen. Showcasing greater detail and colour vibrancy in cutting-edge 4K, Onyx Cinema LED is capable of capturing the most pristine whites and deepest blacks with a nearly infinite contrast ratio, and is one of the many innovations that GSC has introduced to the local cinema circuit over the last three decades.
In 2013, it was the first cinema operator to launch Dolby Atmos, which is now available in more than 20 GSC locations. GSC then launched the nation’s first D-BOX motion seats, which offers perfectly synchronized motions with movie scenes, at GSC 1 Utama in 2014. The feature has since been extended to over 13 cinemas nationwide.
Expanding on immersive cinematic experiences, GSC later launched the world’s leading 4D cinematic technology, 4DX in 2017. Developed by South Korea’s CJ 4DPLEX, 4DX brings the movies to life with over 20 signature effects delivered through vibration and motion-activated seats, as well as environmental effects like wind, fog, rain, lightning, and scents. 4DX is now available in in GSC Paradigm JB, GSC 1 Utama Shopping Centre, GSC IOI City Mall, Putrajaya and GSC The Mall, Mid Valley Southkey, Johor Bahru.
The partnership with CJ 4DPLEX led GSC to then introduce the country’s first ScreenX theatre – a multi-projection theatre that allows a 270-degree panoramic movie experience. By utilising a proprietary system to expand the screen to the side walls, audiences can go beyond the traditional movie frame with surrounding imagery that gives a sense of being inside the movie. ScreenX is now available at GSC 1 Utama, and will be rolled out in stages to other cinemas around the country.
When it comes to halls and screens, GSC owns some of the largest cinema screens in the country with GSC Maxx, its proprietary premium large format screen, which is available in GSC MyTOWN, GSC IOI City Mall, GSC Ipoh Parade, and GSC Paradigm JB. Besides GSC Maxx, GSC also has an IMAX hall, which is currently available at The Mall, Mid Valley Southkey - the first GSC theatre in the country to own one.
For families looking to spend quality time, there is PlayPlus – a family-friendly hall crafted to meet the needs of children and the young at heart, giving them a place to watch a movie, play and learn, thus its name – play plus more. PlayPlus is currently available at GSC IOI Mall and GSC The Mall, Mid Valley Southkey.
And GSC continues to innovate; announcing at CineEurope 2019 that it is working with GDC Technology Limited to launch Malaysia’s first-ever Cinema-On-Demand platform “GoGoCinema”, which lets consumers watch whatever they choose from a huge content library, packed with a variety of movies across different genres. With this, GSC provides cinema-goers a first-of-its-kind Cinema-On-Demand experience, enabling choice, convenience, and customization.
True Cinematic Luxury
For those looking for a more opulent and lavish experience, GSC has introduced Aurum Theatre – its flagship ultra-luxurious boutique cinema. The pinnacle of prestige and exclusivity, Aurum Theatre features grand halls with luxury recliners, exquisite private cabins, bespoke service, contemporary dining and more.
Complementing the experience at Aurum is Jin Gastrobar, which serves up a storm of gastronomical delights that can be enjoyed in the restaurant or served directly to one’s seat. From appetizers to main courses, the authentic continental cuisine at Jin Gastrobar is freshly cooked to order by experienced chefs, and made from the finest ingredients to deliver a truly magnificent culinary journey.
Innovations that deliver convenience
Beyond the silver screen, GSC has also been a pioneer in enhancing the customer cinema purchasing experience. In 2011, the GSC Mobile App was introduced to simplify the booking of movie tickets and popcorn combos on-the-go, enabling movie-goers to skip the queue. This ticketless option provides movie fans a QR code that they can then scan at auto-gates in the cinemas. Today, it is available on all major mobile platforms including iOS and Android, with payment via a diverse variety of options including Hong Leong Connect, Maybank2u, CIMB Clicks, RHB Now, PayPal, Visa Checkout, AMEX, or credit cards.
The e-Kiosk facility was then introduced in 2017, giving customers at GSC the added convenience of a self-checkout on-site. After making payment to the e-Kiosk, cinema-goers will receive a barcode receipt that can be scanned at the auto-gate for quick entry into the cinema halls.
To cater to corporate loyalty programmes and promotions, GSC introduced an innovative e-Voucher facility in 2012 that eliminates manual distribution of physical vouchers. With an e-Voucher, customers can conveniently redeem their tickets via GSC’s website or mobile app.
More than movies
More than just tech, GSC understands that content is what makes the cinema. This is why in 1999, GSC launched International Screens, a brand dedicated to arthouse, award-winning, non-mainstream, and foreign language films. Available in selected cinemas, International Screens has since expanded to include other content such as concerts, anime, sports, and more.
Beyond the movies, GSC halls are also a preferred venue for many gala premieres, press conferences, product launches, and seminars, thanks to its cinemas being fully-equipped with innovative technologies that enable it to host both corporate and private events. GSC provides facilities such as comfortable seating, surround sound, and wide-screen digital projection for full audio-visual presentations. On top of that, its cinemas also offer a full-range of catering facilities and services for event organisers.
GSC has attained many awards over the years; receiving the Exhibitor of the Year award in CineAsia 2016 and Brand of the Year Award – National Tier (Malaysia) at the World Branding Awards in 2018. A regular achiever at the Putra Brand Awards, it was recognised as a Putra Brand Icon in 2017 for attaining four consecutive Gold Awards over the last few years. To date, GSC has five Gold Putra Brand Awards and in 2019 was awarded the prestigious Platinum Award – a first for the company.