The "Baking for a Better Future" CSR project started in 2019 by PPB with the setup of ‘bake X dignity’ for youth in collaboration with the Dignity for Children Foundation. Under this project, PPB aims to provide vulnerable individuals with baking skills for entrepreneurship or employment, and to support their training needs through the establishment of baking studios.

Initiatives under the project:

bake X dignity

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bake X dignity, a joint CSR project by PPB and FFM was officially launched on 30 August 2019 at Dignity for Children Foundation (Dignity), a learning centre for the underprivileged. bake X is operated by Dignity under its Transformational Enterprise program where students combine academic learning with technical skills to enhance their employability.

In November 2022, PPB and Dignity for Children Foundation organised a baking competition for 12 students who had received training at bake X Dignity. The judges for the competition were representatives from PPB, FFM, and Dignity for Children Foundation, and the grand prize winner received an oven and baking utensils, while the top three finalists received prizes, all sponsored by PPB.

SUPERMUM

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Since 2020, PPB has collaborated with the Rotary Club of Petaling Jaya and the Food Aid Foundation to provide single mothers with baking skills through the SUPERMUM initiative. PPB contributed baking equipment, renovated a baking studio at the Majlis Bandaraya Petaling Jaya premises in Taman Megah, and provided transport allowances to each trainee who completed the programme. To date, 39 single mothers have been trained under this initiative.

Stand Pie Me

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PPB partnered with Persatuan STAND to relocate and set up a new pie bakery, “Stand Pie Me,” at Taman Kinrara, Selangor. PPB contributed baking equipment, air-conditioners, and wall fans, enabling Stand Pie Me to increase production from 250 to 500 pies per day and provide on-the-job training for more young adults with special needs.

Ibupreneur Academy

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PPB and FFM Berhad partnered with Ibupreneur, a social enterprise registered with the Malaysian Global Innovation and Creavity Centre (MaGIC), to empower vulnerable women through an 8-module course that equips them to become tech-savvy micro-entrepreneurs. PPB contributed to the renovation of a baking studio for the Ibupreneur Academy, while FFM sponsored the baking equipment. The Ibupreneur Academy is scheduled to start their first training in 2Q2022.

EZY Baking Workshop

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PPB collaborated with the Project Hope Welfare Association to set up a baking studio at their Community Empowerment Centre in Subang Jaya Goodyear Court 2 to offer, “EZY Baking Workshop” to train the needy community in baking skills. After completing the baking programme, trainees will also receive digital marketing training to sell their products on social media. The first training session started in March 2023.

In addition to establishing the baking studios, PPB collaborated with PPB Properties to hold a bazaar at Cheras LeisureMall for initiatives under the “Baking for a Better Future” project. This bazaar provided trainees with exposure to managing a booth and selling their bakery products. The bazaar was held for three days each month from November 2022 to January 2023.