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Cultivating the Love for Reading

Reading, a simple pleasure, not only informs and expands the readers' knowledge but also feeds their imagination. In the current "high tech" revolution, it is unfortunate that reading has largely taken a back seat amongst youngsters of today as they spend most of their leisure hours watching television, playing video or computer games and surfing the internet.

As part of PPB Group Berhad's (PPB) corporate social responsibility to the community, PPB implemented the "Cultivating the Love for Reading" project which was launched end-2006. In this project, twenty (20) National, Chinese and Tamil schools in the Klang Valley, Dengkil, Penang and Perlis were given books under the Ladybird Keyword Reading Scheme or a choice of storybooks with brightly coloured pictures to entice the children to read.

With the co-operation of the teachers, the project has been fruitful as some of the children who could not read initially are now reading independently. As the teachers continue to sow the love for reading in the children through PPB's reading programme, we are certain the children will excel in the English Language in the future.

In 2008, PPB set up three (3) mini libraries for the Orang Asli children, two (2) at Raub and one (1) at Rawang, Selangor equipped with a variety of English and Bahasa Malaysia storybooks. With the assistance of the volunteers from SEMOA (Semenanjong Orang Asli) Ministry, the orang asli children will be guided in their reading.

PPB also gave away teaching aids and books under the Sunshine Publications Group to seven (7) welfare homes in 2009. A 2-day workshop was organized to teach the volunteers of the welfare home, the techniques of story telling and reading to children besides proper usage of the books which are catered for pre-school children.

Responding to the government's call for a reading nation, we hope that through this project, the children will be able to read independently and make reading a life-long habit.

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