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Animal Tales Charity Program

Cheras LeisureMall was awarded the ‘Biggest Mosaic Made of Crayons’ in Malaysia by the Malaysia Book of Records (MBR) on 2 August 2017.

The ‘Biggest Mosaic Made of Crayons’ record attempt was held in conjunction with the Animal Tales Charity Program to support the Society for the Prevention of Cruelty to Animals (SPCA) Selangor. This charity program was Cheras LeisureMall’s maiden animal welfare-driven initiative aimed at championing animal conservation and protection. It was also aligned with Cheras LeisureMall’s commitment to promote community-driven activities by contributing and engaging with the surrounding community where the company operates in, and with society at large.

Artistically constructed at Level 2 Cravings Lane, Cheras LeisureMall, the giant mosaic depicts a harmonious group of animals living in the wild, measuring 10.28 metres in length and 6.97 metres in height. The masterpiece was brought to life with 3 tonnes of recycled environmentally and child-friendly Crayola crayon pieces glued to 2,270 mini mosaics. It was a result of a community engagement initiative, where more than 2,000 participants from all walks of life – from as young as a 4-year old child to an 80-year old participant came together with a common passion for animal welfare issues.

Held from 15 – 31 July 2017, with a participation fee of RM10 each, the participants built mini mosaics using the crayon pieces. The mini mosaics were assembled and repurposed to create the ‘Biggest Mosaic Made of Crayons’, which became an iconic showpiece at the mall. Through the community’s tremendous generosity, Cheras LeisureMall raised RM22,740, and together with PPB Group Berhad, the mall’s owner and operator, this initiative channeled a total of RM45,000 to SPCA Selangor.

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