Reading, a simple pleasure, not only informs and expands the readers' knowledge but also feeds their imagination. In the current "high tech" revolution, it is unfortunate that reading has largely taken a back seat amongst youngsters of today as they spend most of their leisure hours watching television, playing video or computer games and surfing the internet.
As part of PPB Group Berhad's (PPB) corporate social responsibility to the community, PPB implemented the "Cultivating the Love for Reading" project which was launched end-2006. In this project, twenty (20) National, Chinese and Tamil schools in the Klang Valley, Dengkil, Penang and Perlis were given books under the Ladybird Keyword Reading Scheme or a choice of storybooks with brightly coloured pictures to entice the children to read.
With the co-operation of the teachers, the project has been fruitful as some of the children who could not read initially are now reading independently. As the teachers continue to sow the love for reading in the children through PPB's reading programme, we are certain the children will excel in the English Language in the future.
In 2008, PPB set up three (3) mini libraries for the Orang Asli children, two (2) at Raub and one (1) at Rawang, Selangor equipped with a variety of English and Bahasa Malaysia storybooks. With the assistance of the volunteers from SEMOA (Semenanjong Orang Asli) Ministry, the orang asli children will be guided in their reading.
PPB also gave away teaching aids and books under the Sunshine Publications Group to seven (7) welfare homes in 2009. A 2-day workshop was organized to teach the volunteers of the welfare home, the techniques of story telling and reading to children besides proper usage of the books which are catered for pre-school children.
Responding to the government's call for a reading nation, we hope that through this project, the children will be able to read independently and make reading a life-long habit.
As part of PPB's CSR project for the community, PPB assisted Silent Teddies to set up a cafe. Silent Teddies is a social enterprise started by The Community Service Centre for the Deaf (CSCD) to reduce dependence on public funding through self-help projects. Currently, Silent Teddies manages a bakery, baking a variety of cookies for Air Asia and for special orders.
To kick start the cafe, PPB purchased kitchenware, cutlery, a rice cooker, blender and a cash register. Silent Teddies soft-launched their cafe on 28 October 2013 and a total of 22 PPB staff had lunch there to show their support. The Silent Teddies Cafe aims to give the hearing-impaired youth an opportunity to learn cooking and hospitality skills to eventually prepare them for the workforce.
The staff also ordered Silent Teddies' delicious jam tarts and raisin cornflake cookies; after the first round of orders, some have already placed their second orders!
Those who wish to assist Silent Teddies, may contact Cindy at 03-2031 4599.