CSR - Community

Other Community Events

Toy Bank, A Gift of Love
Other Community Events

Toy Bank, A Gift of Love

Cheras LeisureMall created Christmas miracles for over 600 children from 12 charity homes with a collection of 4,500 gifts from generous shoppers under the “Toy Bank, A Gift of Love”. At the presentation ceremony, 200 children from the participating homes were invited for a memorable Christmas celebration with fun-filled activities at the LG Concourse of Cheras Leisuremall. The children were treated to a special screening of the animated movie, “Ferdinand”, sponsored by Golden Screen Cinemas, followed by a scrumptious Christmas lunch, appearance by Santa Claus and friends, dance and Christmas carols. There was also a mask-changing performance by famous radio personality Liang Jin Long as well as concerts by volunteer artistes from Yue Shan – Crystal Lee, Ai Wei, Erul Samah, Fendy Lin and Kozzy Band.

The participating homes and associations were Da Ci Jiang Tang, El Shaddai Refugee Learning Centre, House of Joy, Living Hope Global, Malaysian Association for the Welfare of Mentally Challenged Children, Pertubuhan Kebajikan Anak Yatim Mary KL, Persatuan Kebajikan Kanak-Kanak Istimewa Insan, Pusat Penjagaan Kanak-Kanak Cacat Taman Megah, Rumah Victory Children & Youth Home, Home for Special People, Cheras, United Learning Centre, and Rumah Shalom.

It was a milestone for the Cheras LeisureMall community as the Mall officially entered into an arrangement with Yue Shan Music Academy Charity Organisation to jointly assist needy children to discover, explore, and realise their musical dreams through the ‘Pass It On’ charity initiative. Cheras LeisureMall provides a platform for Yue Shan to conduct music workshops whereby children are introduced to and taught to play an instrument of their choice. Members of the public are invited to participate in this cause by donating new or pre-loved musical instruments to these children. The Mall will act as a collection and distribution hub for musical instruments, and bring the children a step closer to achieving their musical aspirations.

Animal Tales Charity Program
Other Community Events

Animal Tales Charity Program

Cheras LeisureMall was awarded the ‘Biggest Mosaic Made of Crayons’ in Malaysia by the Malaysia Book of Records (MBR) on 2 August 2017.

The ‘Biggest Mosaic Made of Crayons’ record attempt was held in conjunction with the Animal Tales Charity Program to support the Society for the Prevention of Cruelty to Animals (SPCA) Selangor. This charity program was Cheras LeisureMall’s maiden animal welfare-driven initiative aimed at championing animal conservation and protection. It was also aligned with Cheras LeisureMall’s commitment to promote community-driven activities by contributing and engaging with the surrounding community where the company operates in, and with society at large.

Artistically constructed at Level 2 Cravings Lane, Cheras LeisureMall, the giant mosaic depicts a harmonious group of animals living in the wild, measuring 10.28 metres in length and 6.97 metres in height. The masterpiece was brought to life with 3 tonnes of recycled environmentally and child-friendly Crayola crayon pieces glued to 2,270 mini mosaics. It was a result of a community engagement initiative, where more than 2,000 participants from all walks of life – from as young as a 4-year old child to an 80-year old participant came together with a common passion for animal welfare issues.

Held from 15 – 31 July 2017, with a participation fee of RM10 each, the participants built mini mosaics using the crayon pieces. The mini mosaics were assembled and repurposed to create the ‘Biggest Mosaic Made of Crayons’, which became an iconic showpiece at the mall. Through the community’s tremendous generosity, Cheras LeisureMall raised RM22,740, and together with PPB Group Berhad, the mall’s owner and operator, this initiative channeled a total of RM45,000 to SPCA Selangor.

“Let The Blind Read” Project
Other Community Events

“Let The Blind Read” Project

Under PPB’s CSR project “Let the Blind Read”, PPB assisted the Malaysian Association for the Blind (MAB) in the production of Braille storybooks for primary school children. PPB also sponsored a set of 44 Braille storybooks published by Pelangi Publications to 26 primary schools for the blind in the country. The original Braille storybooks are kept in MAB’s library.

In the production process, PPB staff contributed their time and efforts by typing the storybooks in Microsoft Word format for insertion in the Braille version. On Saturday, 6 December 2014, 21 PPB staff gathered at MAB’s premises for breakfast followed by a short introduction on MAB by Dr Jacqueline who is the Fund-Raising and Sales Revenue Manager of MAB. Dr Jacqueline who is also visually impaired, shared techniques of guiding the visually impaired on the road, to a seat as well as getting into a car. Thereafter, PPB staff were assigned different tasks including typing, cutting, pasting, binding and slipping normal text sheets against the Braille sheets to complete the storybooks.

The voluntary work at MAB enabled PPB staff to spend time together for a good cause and be enlightened by the abilities and capabilities of the visually impaired besides assisting MAB to clear some of their backlog production of Braille books.

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