bake X dignity, a joint CSR project by PPB and FFM was officially launched on 30 August 2019 at Dignity for Children Foundation (Dignity), a learning centre for the underprivileged. The joint contribution included the setting up of a baking studio, outfitting it with commercial baking equipment, as well as holding a 5-day training program at FFM Studio for 16 apprentices from Dignity.
bake X is operated by Dignity under its Transformational Enterprise program where students combine academic learning with technical skills, thus enhancing their employability. As of 30 September 2019, bake X is also fulfilling a commercial contract to supply chocolate chip cookies and brownies to an external customer, as well as supplying freshly baked products daily to eat X, a café also operated by Dignity.
This project, which invests in the lives of youths and provides an avenue for personal transformation for the marginalised and urban poor, is in line with PPB Group’s community investment strategy comprising 3 pillars – Social, Environment, and Arts & Culture. It also covers youth education and development, living skills and standards enhancement, environmental awareness and health activities.
As part of PPB’s initiative to empower the indigenous community, PPB sponsored 20 youths from several orang asli settlements in the states of Perak and Kedah to pursue a 12-month programme at SOLS Academy of Innovation. The programme is designed to help prepare them for the workforce and includes English Language, mathematics, personal development, an IT technician course, solar system installation and maintenance and Google applications.
SOLS 24/7 Foundation is an international NGO that is committed to serve, educate and empower poor and under-served communities through various education and social empowerment programmes. To date, they have trained over 325,000 students and established over 200 training centres in six countries.
In November 2018, staff of PPB and Kuok Foundation Berhad participated in the “Educare Project” under the “PPB-KF Welfare Fund For Perlis”. 700 needy schoolchildren from ten primary schools in Perlis were given vouchers worth RM100 each redeemable for school uniforms, shoes, socks, school bags and stationery. The Educare Project has been held annually since its inception in 2011. It has todate provided aid to more than 7,000 schoolchildren in Perlis.
The PPB-KF Welfare Fund for Perlis was set up by PPB with a RM10 million endowment and managed by Kuok Foundation Berhad, for charitable and welfare activities to benefit underprivileged and poor Malaysians in the state of Perlis.