Governance & Sustainability

Other Community Events

Volunteering at the Malaysian Association for the Blind
Other Community Events

Volunteering at the Malaysian Association for the Blind

Every 15 October, the unsighted celebrate International White Cane Day. The white cane is an essential tool for the unsighted as it enables them to achieve fuller and more independent lives as well as allow them more freedom of movement.

In conjunction with International White Cane Day, 21 PPB staff visited the Malaysian Association for the Blind (MAB) on 12 October 2019 to assist in various tasks assigned by MAB’s representative. The tasks included reading to the unsighted; typing storybooks; handicraft work to raise funds; and audio recording. PPB sponsored a total of 14 audio novels/storybooks, in three languages, i.e. English Language, Bahasa Malaysia and Mandarin in 2019. The audio novels/storybooks were distributed to seven primary and secondary schools for the unsighted as well as to the libraries of MAB and St Nicholas Home in Penang.

Toy Bank, A Gift of Love
Other Community Events

Toy Bank, A Gift of Love

Cheras LeisureMall created Christmas miracles for over 600 children from 12 charity homes with a collection of 4,500 gifts from generous shoppers under the “Toy Bank, A Gift of Love”. At the presentation ceremony, 200 children from the participating homes were invited for a memorable Christmas celebration with fun-filled activities at the LG Concourse of Cheras Leisuremall. The children were treated to a special screening of the animated movie, “Ferdinand”, sponsored by Golden Screen Cinemas, followed by a scrumptious Christmas lunch, appearance by Santa Claus and friends, dance and Christmas carols. There was also a mask-changing performance by famous radio personality Liang Jin Long as well as concerts by volunteer artistes from Yue Shan – Crystal Lee, Ai Wei, Erul Samah, Fendy Lin and Kozzy Band.

The participating homes and associations were Da Ci Jiang Tang, El Shaddai Refugee Learning Centre, House of Joy, Living Hope Global, Malaysian Association for the Welfare of Mentally Challenged Children, Pertubuhan Kebajikan Anak Yatim Mary KL, Persatuan Kebajikan Kanak-Kanak Istimewa Insan, Pusat Penjagaan Kanak-Kanak Cacat Taman Megah, Rumah Victory Children & Youth Home, Home for Special People, Cheras, United Learning Centre, and Rumah Shalom.

It was a milestone for the Cheras LeisureMall community as the Mall officially entered into an arrangement with Yue Shan Music Academy Charity Organisation to jointly assist needy children to discover, explore, and realise their musical dreams through the ‘Pass It On’ charity initiative. Cheras LeisureMall provides a platform for Yue Shan to conduct music workshops whereby children are introduced to and taught to play an instrument of their choice. Members of the public are invited to participate in this cause by donating new or pre-loved musical instruments to these children. The Mall will act as a collection and distribution hub for musical instruments, and bring the children a step closer to achieving their musical aspirations.

Animal Tales Charity Program
Other Community Events

Animal Tales Charity Program

Cheras LeisureMall was awarded the ‘Biggest Mosaic Made of Crayons’ in Malaysia by the Malaysia Book of Records (MBR) on 2 August 2017.

The ‘Biggest Mosaic Made of Crayons’ record attempt was held in conjunction with the Animal Tales Charity Program to support the Society for the Prevention of Cruelty to Animals (SPCA) Selangor. This charity program was Cheras LeisureMall’s maiden animal welfare-driven initiative aimed at championing animal conservation and protection. It was also aligned with Cheras LeisureMall’s commitment to promote community-driven activities by contributing and engaging with the surrounding community where the company operates in, and with society at large.

Artistically constructed at Level 2 Cravings Lane, Cheras LeisureMall, the giant mosaic depicts a harmonious group of animals living in the wild, measuring 10.28 metres in length and 6.97 metres in height. The masterpiece was brought to life with 3 tonnes of recycled environmentally and child-friendly Crayola crayon pieces glued to 2,270 mini mosaics. It was a result of a community engagement initiative, where more than 2,000 participants from all walks of life – from as young as a 4-year old child to an 80-year old participant came together with a common passion for animal welfare issues.

Held from 15 – 31 July 2017, with a participation fee of RM10 each, the participants built mini mosaics using the crayon pieces. The mini mosaics were assembled and repurposed to create the ‘Biggest Mosaic Made of Crayons’, which became an iconic showpiece at the mall. Through the community’s tremendous generosity, Cheras LeisureMall raised RM22,740, and together with PPB Group Berhad, the mall’s owner and operator, this initiative channeled a total of RM45,000 to SPCA Selangor.

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