The "Baking for a Better Future" CSR project started in 2019 by PPB with the setup of ‘bake X dignity’ for youth in collaboration with the Dignity for Children Foundation. Under this project, PPB aims to provide vulnerable individuals with baking skills for entrepreneurship or employment, and to support their training needs through the establishment of baking studios.
Initiatives under the project:
bake X dignity
bake X dignity, a joint CSR project by PPB and FFM was officially launched on 30 August 2019 at Dignity for Children Foundation (Dignity), a learning centre for the underprivileged. bake X is operated by Dignity under its Transformational Enterprise program where students combine academic learning with technical skills to enhance their employability.
In November 2022, PPB and Dignity for Children Foundation organised a baking competition for 12 students who had received training at bake X Dignity. The judges for the competition were representatives from PPB, FFM, and Dignity for Children Foundation, and the grand prize winner received an oven and baking utensils, while the top three finalists received prizes, all sponsored by PPB.
Since 2020, PPB has collaborated with the Rotary Club of Petaling Jaya and the Food Aid Foundation to provide single mothers with baking skills through the SUPERMUM initiative. PPB contributed baking equipment, renovated a baking studio at the Majlis Bandaraya Petaling Jaya premises in Taman Megah, and provided transport allowances to each trainee who completed the programme. To date, 39 single mothers have been trained under this initiative.
Stand Pie Me
PPB partnered with Persatuan STAND to relocate and set up a new pie bakery, “Stand Pie Me,” at Taman Kinrara, Selangor. PPB contributed baking equipment, air-conditioners, and wall fans, enabling Stand Pie Me to increase production from 250 to 500 pies per day and provide on-the-job training for more young adults with special needs.
PPB and FFM Berhad partnered with Ibupreneur, a social enterprise registered with the Malaysian Global Innovation and Creavity Centre (MaGIC), to empower vulnerable women through an 8-module course that equips them to become tech-savvy micro-entrepreneurs. PPB contributed to the renovation of a baking studio for the Ibupreneur Academy, while FFM sponsored the baking equipment. The Ibupreneur Academy is scheduled to start their first training in 2Q2022.
EZY Baking Workshop
PPB collaborated with the Project Hope Welfare Association to set up a baking studio at their Community Empowerment Centre in Subang Jaya Goodyear Court 2 to offer, “EZY Baking Workshop” to train the needy community in baking skills. After completing the baking programme, trainees will also receive digital marketing training to sell their products on social media. The first training session started in March 2023.
In addition to establishing the baking studios, PPB collaborated with PPB Properties to hold a bazaar at Cheras LeisureMall for initiatives under the “Baking for a Better Future” project. This bazaar provided trainees with exposure to managing a booth and selling their bakery products. The bazaar was held for three days each month from November 2022 to January 2023.
PPB in collaboration with Yayasan Kajian dan Pembangunan Masyarakat (YKPM), also known as the Foundation for Community Studies and Development, has taken steps to empower the orang asli community. In this regard, PPB and YKPM identified four orang asli villagers from Kampung Keruing, Pekan District in Pahang to start a fruit orchard on 4.5 acres of land adjacent to peatlands. PPB contributed to the cost of land clearing, piping connection, irrigation, generator, water tank, as well as materials to construct a guardhouse and processing centre. The land has been cleared, and the irrigation and piping systems have been installed. The villagers have started planting durian, guava, and banana. To provide some income before harvesting the fruits, the villagers are also growing vegetables. This 'eco-farming' activity, guided by YKPM and supported by PPB, aims to uplift the livelihood of the four villagers and their families. Furthermore, the fruit trees will help moderate temperatures and retain moisture in the peat areas.
To further improve the living conditions of the orang asli, who are predominantly odd-job workers, PPB collaborated with the Assumption Orang Asli Ministry and contributed a total of 16 sets of sanitation facilities to several villages in Pahang as follows :
Kampung Bugis, Pekan District
Kampung Sekumbang, Pekan District
Kampung Karoi Padang Ulu Merchun, Pekan District
Kampung Serun, Pekan District
Kampung Simpai, Muadzam Shah District
Kampung Belabas, Rompin District
Kampung Petoh, Rompin District
PPB provided the necessary materials, while the orang asli communities provided the labor to construct the sanitation facilities in their respective villages. Each set of sanitation facilities includes a toilet, a bathroom, and a washbasin area with a mirror.
Many from the B40 group lost their jobs during the pandemic and with limited employment opportunities, many are prepared to learn new skills to move on. PPB took the opportunity to collaborate with Persatuan Seni Jahitan Kreatif Malaysia (“PSJKM”) to sponsor a 6-day intensive sewing course for 30 vulnerable women in the Klang Valley.
The sewing course was held in October 2021 in Sewing World Gallery, a training centre cum sewing gallery in USJ Subang, Petaling Jaya. The recipients had five full days of training on creative sewing - sewing pouches, handbags, aprons etc, and one full day of entrepreneurship training covering e-commerce. After completion of their training, the recipients were given a sewing machine and 6 months mentorship. They were also given an opportunity to attend an advanced sewing course worth RM6,000 at Epal Centres to learn to sew baju kurung, besides a 12-month online advanced sewing course to upskill their sewing techniques.
After the training, five out of the 30 trainees enthusiastically marketed their sewing products and earned between RM600 to RM1,200 in the month of November 2021.
Established in 2007 by Madam Fully Chye, PSJKM is an NGO that empowers the needy with creative sewing skills and entrepreneurship. PSJKM is the charity arm of the Epal Centres that provides sewing workshops to the general public. Qualified and passionate needy trainees are given job opportunities at the Epal Centres after their training with PSJKM.