Governance & Sustainability
COVID-19 Initiatives 2021
“Hello, We Can!” Campaign

The “Hello, We Can!” campaign organised by GSC, aimed to inspire kindness, create awareness of mental health and drive Malaysians to create and share positive, motivational content on their own personal social media, generated a total of 15,546 posts. PPB donated RM10 for each post totalling RM155,460/- to four NGOs to support their initiatives to raise awareness and provide support for mental health in Malaysia. The beneficiaries of this campaign were Women’s Aid Foundation, UM Cares, the Mental Illness Awareness and Support Association (MIASA), and Befrienders Malaysia.