bake X dignity, a joint CSR project by PPB and FFM was officially launched on 30 August 2019 at Dignity for Children Foundation (Dignity), a learning centre for the underprivileged. The joint contribution included the setting up of a baking studio, outfitting it with commercial baking equipment, as well as holding a 5-day training program at FFM Studio for 16 apprentices from Dignity.
bake X is operated by Dignity under its Transformational Enterprise program where students combine academic learning with technical skills, thus enhancing their employability. As of 30 September 2019, bake X is also fulfilling a commercial contract to supply chocolate chip cookies and brownies to an external customer, as well as supplying freshly baked products daily to eat X, a café also operated by Dignity.
This project, which invests in the lives of youths and provides an avenue for personal transformation for the marginalised and urban poor, is in line with PPB Group’s community investment strategy comprising 3 pillars – Social, Environment, and Arts & Culture. It also covers youth education and development, living skills and standards enhancement, environmental awareness and health activities.