Corporate Social Responsibility
Festival Celebration
Other Community Events
Assistance to Disaster VictimsCorporate Social Responsibility (CSR) Statement
Corporate social responsibility (CSR) has always been part of PPB Group’s values, guiding us in decision-making and operations. It is important for us to achieve business success in ways that honour our ethical principles and demonstrate respect for people and the planet. In today's competitive business environment, our efforts have evolved and taken on a progressively strategic approach, and it helps us manage and create worth for the Company.
The sustainability and long-term success of PPB Group depend on our access to resources and the strength of relationships developed with key stakeholders – our workforce, business partners, shareholders and the regulators. In addition, it is our Company’s firm belief that to continue to make economic returns, we should be an integral part of our community and support it through various initiatives. Our history of continuous improvement in our operations through new technology to minimize harm to the environment, also contributes to our Company’s competitiveness in the marketplace. Commitment
For the Community
PPB established an endowment fund known as the “PPB-KF Welfare Fund for Perlis” in May 2010. The Fund which amounts to RM10.0 million is managed by Kuok Foundation Berhad, and is to be utilised to benefit the underprivileged and poor in the state of Perlis and to improve their welfare. A total of RM189,126 has been utilized todate to purchase food items for flood victims in Perlis and to upgrade the facilities of an orphanage, Rumah Anak Yatim Mak Teh.
Each year, PPB Group celebrates the main festivals with underprivileged groups by organising lunches and trips to provide them encouragement and awareness that they are not forgotten during such festivals. Apart from the festive celebrations, PPB has embarked on a new project known as “Project Sole” whereby school shoes and socks were given to all students from five (5) schools in Klang, namely, SK Kapar, SJK (T) Ladang Bukit Cheraka, SJK (T) Ladang Acob, SJK (T) Vallambrosa and SJK (C) Pui Teh. In conjunction with the "Cultivating the Love for Reading" project, PPB organised English Language competitions for SJK (T) Castlefield in Puchong and purchased storybooks for SK Seri Mega.
PPB also participated in a Feeding and Clothing Programme managed by a non-governmental organization, Grace Community Services, for street people in the Jalan Masjid India area, Kuala Lumpur by taking over the feeding sessions for two Sundays and also giving away new clothing and toiletries.
Golden Screen Cinemas Sdn Bhd, a wholly-owned subsidiary of PPB Group, together with 100 Plus organised a Treasure Hunt on 2 October 2010 where 400 participants unraveled movie clues and discovered 'treasures' in the Klang Valley, whilst raising a total of RM150,000 for Hospis Malaysia.
Financial assistance was also given to a sports association to support and encourage talented young athletes to persevere in their chosen sports.
In support of the arts, PPB Group jointly organized film festivals with various foreign embassies to hold the Japan Film Festival, European Union Film Festival, Latin American Film Festival, Korean Film Festival, Hong Kong Film Festival, French Film Festival and others to increase public awareness and promote understanding of the arts and cultures of other countries. In addition, free quarterly movie screenings were organised for senior citizens at GSC cinemas to show appreciation and encourage senior citizens to maintain an active and varied lifestyle. For the Workplace
In order to provide a rewarding and supportive working environment for its 3,000 employees, the Group encourages continual professional and personal development of its staff through various training programmes, workshops and seminars. During the year, a “Road Survival Programme” was organized to give PPB Group employees an important guide on travel safety tips for daily road users. Sports activities within and outside the workplace were held to promote healthier living and the Group also encourages more interaction amongst employees with company trips and dinners during the year. For the Environment
Every effort is made to ensure that the Group’s operations produce as little environmental impact as is consistent with its business needs. PPB Group is focused on optimising recycling and reducing energy use in its operations. Employees have developed a culture of reducing paper and electricity usage, reusing waste plastic materials as well as adopting a paperless system for selected processes.
In line with caring for the environment, the Annual Report and Investor Handbook of PPB are published in CD-format. Besides that, PPB has ceased distribution of its quarterly Investor Updates in hard copy since the 2nd quarter of 2009 as shareholders are encouraged to view the quarterly publication from PPB’s website.
For 2010, PPB embarked on a 7-year mangrove tree planting project in the Kuala Selangor Nature Park with the assistance of the Malaysian Nature Society. A total of 250 mangrove saplings were planted by PPB staff and their families which are hoped to have a lasting positive effect on the environment. In the same year, PPB Group staff volunteers planted 400 Mahang saplings at peat swamps in the Raja Musa Forest Reserve located in the northern region of Selangor state. The tree planting will help rehabilitate the forest currently managed by the Global Environment Centre.
In the “Green Your Community” project jointly organised by the Rotary Club of Pudu, Dewan Bandaraya Kuala Lumpur (DBKL) and Grant Thornton in Cheras, Kuala Lumpur, FFM Farms Sdn Bhd, a wholly-owned subsidiary of PPB Group, educated the community on industrial scale composting by converting chicken waste into organic fertilizer. For the Marketplace
Recognising the need to keep stakeholders abreast of the Group’s activities, quarterly Investor Updates and an annual Investor Handbook are published to enable investors to have a better understanding and assessment of the future and direction of the Group. PPB’s company website provides easy access to information on the Group’s financials and operations with an email link for stakeholders to provide feedback and make enquiries. All of PPB Group’s operations encourage active consideration of customer feedback and suggestions.
The cinema operations are committed to provide disabled-friendly facilities in all its new cinemas including hydraulic lifts and easily accessible space in the halls for customers on wheelchairs.
The sustainability and long-term success of PPB Group depend on our access to resources and the strength of relationships developed with key stakeholders – our workforce, business partners, shareholders and the regulators. In addition, it is our Company’s firm belief that to continue to make economic returns, we should be an integral part of our community and support it through various initiatives. Our history of continuous improvement in our operations through new technology to minimize harm to the environment, also contributes to our Company’s competitiveness in the marketplace. Commitment
- We are committed to pursue and practise CSR by ensuring that our operations and business practices are managed responsibly and efficiently with high standards of transparency, accountability and integrity in increasingly complex environments.
- We believe that it is our duty to contribute and engage with the communities in which we operate and society at large. Through our educational initiatives and community projects, we hope to develop relationships with and enhance the quality of life of these communities.
- We help create sustainable economic growth by building human and institutional capacity. Our workforce is encouraged to reach their full potential through training, career development and promotion from within wherever possible.
- We provide a safe workplace and recognize the importance for our workforce to feel proud and inspired to work for the Group.
- We are conscious that the planet belongs not to us, but to future generations, and hence we make every effort to ensure that our operations and services are in accordance with appropriate industry standards and best practices, thus minimizing harm to the environment.
For the Community
PPB established an endowment fund known as the “PPB-KF Welfare Fund for Perlis” in May 2010. The Fund which amounts to RM10.0 million is managed by Kuok Foundation Berhad, and is to be utilised to benefit the underprivileged and poor in the state of Perlis and to improve their welfare. A total of RM189,126 has been utilized todate to purchase food items for flood victims in Perlis and to upgrade the facilities of an orphanage, Rumah Anak Yatim Mak Teh.
Each year, PPB Group celebrates the main festivals with underprivileged groups by organising lunches and trips to provide them encouragement and awareness that they are not forgotten during such festivals. Apart from the festive celebrations, PPB has embarked on a new project known as “Project Sole” whereby school shoes and socks were given to all students from five (5) schools in Klang, namely, SK Kapar, SJK (T) Ladang Bukit Cheraka, SJK (T) Ladang Acob, SJK (T) Vallambrosa and SJK (C) Pui Teh. In conjunction with the "Cultivating the Love for Reading" project, PPB organised English Language competitions for SJK (T) Castlefield in Puchong and purchased storybooks for SK Seri Mega.
PPB also participated in a Feeding and Clothing Programme managed by a non-governmental organization, Grace Community Services, for street people in the Jalan Masjid India area, Kuala Lumpur by taking over the feeding sessions for two Sundays and also giving away new clothing and toiletries.
Golden Screen Cinemas Sdn Bhd, a wholly-owned subsidiary of PPB Group, together with 100 Plus organised a Treasure Hunt on 2 October 2010 where 400 participants unraveled movie clues and discovered 'treasures' in the Klang Valley, whilst raising a total of RM150,000 for Hospis Malaysia.
Financial assistance was also given to a sports association to support and encourage talented young athletes to persevere in their chosen sports.
In support of the arts, PPB Group jointly organized film festivals with various foreign embassies to hold the Japan Film Festival, European Union Film Festival, Latin American Film Festival, Korean Film Festival, Hong Kong Film Festival, French Film Festival and others to increase public awareness and promote understanding of the arts and cultures of other countries. In addition, free quarterly movie screenings were organised for senior citizens at GSC cinemas to show appreciation and encourage senior citizens to maintain an active and varied lifestyle. For the Workplace
In order to provide a rewarding and supportive working environment for its 3,000 employees, the Group encourages continual professional and personal development of its staff through various training programmes, workshops and seminars. During the year, a “Road Survival Programme” was organized to give PPB Group employees an important guide on travel safety tips for daily road users. Sports activities within and outside the workplace were held to promote healthier living and the Group also encourages more interaction amongst employees with company trips and dinners during the year. For the Environment
Every effort is made to ensure that the Group’s operations produce as little environmental impact as is consistent with its business needs. PPB Group is focused on optimising recycling and reducing energy use in its operations. Employees have developed a culture of reducing paper and electricity usage, reusing waste plastic materials as well as adopting a paperless system for selected processes.
In line with caring for the environment, the Annual Report and Investor Handbook of PPB are published in CD-format. Besides that, PPB has ceased distribution of its quarterly Investor Updates in hard copy since the 2nd quarter of 2009 as shareholders are encouraged to view the quarterly publication from PPB’s website.
For 2010, PPB embarked on a 7-year mangrove tree planting project in the Kuala Selangor Nature Park with the assistance of the Malaysian Nature Society. A total of 250 mangrove saplings were planted by PPB staff and their families which are hoped to have a lasting positive effect on the environment. In the same year, PPB Group staff volunteers planted 400 Mahang saplings at peat swamps in the Raja Musa Forest Reserve located in the northern region of Selangor state. The tree planting will help rehabilitate the forest currently managed by the Global Environment Centre.
In the “Green Your Community” project jointly organised by the Rotary Club of Pudu, Dewan Bandaraya Kuala Lumpur (DBKL) and Grant Thornton in Cheras, Kuala Lumpur, FFM Farms Sdn Bhd, a wholly-owned subsidiary of PPB Group, educated the community on industrial scale composting by converting chicken waste into organic fertilizer. For the Marketplace
Recognising the need to keep stakeholders abreast of the Group’s activities, quarterly Investor Updates and an annual Investor Handbook are published to enable investors to have a better understanding and assessment of the future and direction of the Group. PPB’s company website provides easy access to information on the Group’s financials and operations with an email link for stakeholders to provide feedback and make enquiries. All of PPB Group’s operations encourage active consideration of customer feedback and suggestions.
The cinema operations are committed to provide disabled-friendly facilities in all its new cinemas including hydraulic lifts and easily accessible space in the halls for customers on wheelchairs.